to call us.
Macadam is a "boutique" agency specialized in strategy, design and production services for branding, websites and advertising campaigns.
"For us, there’s no such thing as a half-measure! The members of our team, which is made up of talented people who are passionate about their work, pool their strengths every day to help our clients achieve or exceed their marketing objectives."
- Ben Beauchemin – Partner, Strategy and project management
A winning formula
What matters to us and our clients is ensuring the success of each project and campaign. To achieve this goal, we focus on the three following key elements.
Effective communication must be based on a strong strategy. A communication initiative not backed by a strategy is a bit like a boat without a rudder! That’s why our strategic efforts are always preceded by in-depth research on corporate objectives, the brand environment, competition and stakeholder perceptions, both internally and externally.
While a communication effort must rest on a strong strategy, rigorous execution is just as important. How fitting! At Macadam, we love beautiful designs (as long as they don’t interfere with the message being conveyed). Check out our projects! As you’ll see, we have many strings to our bow.
Getting the facts right is essential both for the success of a relationship as well as a project. For this reason, we encourage our clients to play an active role every step of the way. These aren’t idle words; the process rests on a true collaboration. We believe it’s essential that our clients be part of the solution so that they can feel confident about the end product.
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