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PARTENAIRE-CONSEILS

Context

Partenaire-Conseils provides much more than just financial services. The firm has developed a unique and award-winning approach that successfully combines financial, tax and legal planning.

The Macadam team leveraged Partenaire-Conseils’ excellent position in its market to fulfill the mandate the firm’s management set before it: to review the brand image and all corporate tools. To begin, a series of internal and external interviews were conducted to gain perspective for clearer strategic thinking and ensure a concerted strategic direction for communication. This approach resulted in a new brand image, print and digital communication tools and a new web platform developed in collaboration with our web partner, Pixel Circus.

Services provided

Qualitative research (internal and external interviews)
Communication strategy / Brand strategy
Visual identity development
Graphic standards guide
Communication tool design
Website strategy, design and development

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