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Founded in 1979, today, Pneus Unimax’s revenues top one billion dollars, and the company operates the largest network of tire retailers in Quebec, the Maritimes and Ontario. Unimax is 12 banners strong, has over 600 points of sale and sells more than three million tires a year.

In line with Unimax’ growth plan, Macadam branding services were retained for name creation and brand development of two new banners: V1 pneus et mécanique and otobox pneus et mécanique. This was an important strategic mandate using Macadam’s expertise in creative branding for local, national and international brands.

Services provided

Communication strategy
Brand strategy
Creation of 2 brand names and visuals (brand naming)
Visual identity development

The Macadam team merged with our team seamlessly to help us develop two new banners. Even though the project was quite ambitious, together we developed the naming and visual identities in record time. The project was a tour de force brilliantly carried out by Benoît and his creative team.
- Patrick Lavoie, Director of Marketing and Communications, UNIMAX TIRES
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