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PSB BOISJOLI

Context

PSB Boisjoli specializes in strategic planning, tax and estate planning, auditing and certification, financing and corporate restructuring. Today, PSB Boisjoli ranks among the most renowned accounting firms in Quebec (13th in Les Affaires’ latest 2016 survey). Its strong affiliation with Solertia, a firm specialized in human resources management, expands the company’s field of activity, which places great emphasis on the human aspect.

To boost PSB Boisjoli’s leadership and presence in the market, we updated its communication strategies and, most importantly, its web platform, an essential tool to roll out the company’s commercial activities. Our work was carried out in collaboration with our partner Web Pixel Circus and was followed up by an advertising initiative that targeted Quebec SMEs. Across the board, the project was a resounding success, and the website is still making waves!

Services provided

Communication strategy
Brand strategy
Communication tool design
Website strategy, design and development
Advertising
SEO
SEM

My arrival at PSB Boisjoli opened the door to some exciting marketing challenges. Since I had already collaborated with Benoît for several years, Macadam was the obvious choice to assist me in this new professional challenge. We make an outstanding team.
- Julie Thériault, Marketing Director, PSB BOISJOLI
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